Radioshack Gold 2022

The good news is that as of today RadioShack. Radioshack Gold… has formally been purchased by Retail Ecommerce Ventures (REV), giving the struggling business a new lease on life. The downside, a minimum of for folks like us, is that there are no immediate plans to return the iconic electronic devices merchant to its brick-and-mortar roots. As the name suggests, REV concentrates on online retail, having actually formerly revamped the Internet presence of other bankrupt organizations such as Pier 1 Imports and Dressbarn.

While journalism release does not outright preclude the possibility of new physical RadioShack locations, it’s clear that REV believes the future of retail isn’t to be found in your local shopping center. As the US mulls even more lockdowns in response to the continuing COVID-19 pandemic, it’s hard to disagree. There will be millions of bored kids and adults looking for something to do throughout the long winter season nights, and an electronic kit or two shipped to their door might be simply the important things.

REV says they plan to relaunch the rather dated RadioShack site just in time for the business’s 100th anniversary in 2021. As of this writing the website currently states that sales have been briefly halted to enable stock restructuring, though it’s uncertain if this is straight related to the buyout or not. Getting a precise count of how much product the company still has on hand after shuttering the majority of their physical places in 2017 certainly sounds like something the brand-new owners would wish to do.

We all know how that story ended.

RadioShack’s shambling remains were provided another shock of life today when they were acquired by another business that plans to relaunch the once-great merchant as an online-focused brand name.

The store’s remains were purchased by Retail Ecommerce Ventures (REV), a startup founded in 2019 that’s been scooping up brand names from other faded retail giants as well, including Pier 1, Modell’s Sporting Product, Dressbarn, and more. REV states RadioShack’s website already has “strong existing sales and sales capacity,” and the company is “confident” it can even more raise awareness of the brand name worldwide.

REV claims it’s effectively turned around other companies it’s released as online brands. The Wall Street Journal reported that Dressbarn more than doubled its profits in between the very first and 2nd quarter of 2020.

RadioShack was founded in 1921 and ended up being a retail staple in the ’80s and ’90s for anyone looking to grab tech essentials. For a long period of time, that implied real radio elements, but wound up consisting of lots of electronic toys (one Verge editor fondly remembers his Armatron) and ultimately phones. Its fortunes declined greatly as online shopping got here, and the company declared insolvency twice in the past five years. RadioShack still licenses its name to third-party “licensed” stores and offers branded items within some places of HobbyTown, a crafts merchant– similar to how you can still discover “Sharper Image” items at Kohl’s even though that seller shut its physical doors over a decade back. REV didn’t say whether those RadioShack licenses would stick around. Radioshack Gold

REV says it will “soon relaunch” RadioShack’s site. For those of you still clinging on to fond memories of the store, there’ll be a familiar adequate place to go when you desire to purchase expensive HDMI cable televisions and knockoff earphones.